12 Month Campaign Strategy + Content Theme Plan
We uncover communication blocks and issues and turn them on their head. This helps us create a strong position for your messaging. From there, we’ll set clear measurable objectives and a detailed game plan for your supercharged storytelling and media coverage over the next 12 months.
Media Release + Article Writing
First I’ll interview you like a journalist. From that, I’ll write a professional media release complete with journalistic news values, set to spread your message to a mass audience. If your media list is already built, I’ll send the media release to your list free of charge.
Media List Build (up to 15 contacts) + Cold Outreach
Let my newshound nose find the right contacts in your niche that will help you land the media coverage you want. I’ll give you their details, styles and preferences. Then I’ll pitch your story idea or send them a media release. (Media release must be approved by Heart PR)
Media Preparation + Key Messages
Now you’ve landed an interview, what if the journalist asks you awkward questions you can’t answer? Don’t come across unprepared. I’ve got you covered. You’ll be able to answer every question confidently and positively with my media preparation guide. 3 key messages – 21 possible answers.
Mobile Video Creation
Storytelling isn’t confined to words anymore. Visuals are powerful and even more so in the mobile device situated in the palm of our audience’s hand. Let me create a 30-40 second advertising video that you can use on all your digital channels. This includes scriptwriting, selection of images and music.
Heart PR Campaign Package
This package is everything above, rolled into one big, high impact, publicity launch all done for you.
“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig
Media Magic Academy
Take control of your own media coverage and budget. Media Magic Academy is a 12 week, 6 module online program with full guidance and support for anyone wanting to supercharge their storytelling and learn how the media works. With my template downloads, video training and 1-1 phone calls, I’ll help you land some big PR wins – from traditional print and radio to You Tube and Instagram influencers.